When the external appearance of the project and the supporting facilities can be seen clearly. It is a communication tool established by real estate developers and buyers. What is the significance of sand table and model for real estate sales? Jinan model company for you to answer:
1、市場核心定位的反映
1. Reflection of market core positioning
樓盤項目在開售之前,會根據該樓盤的信息制作樓盤沙盤模型,沙盤模型對該樓盤信息進行充分的展示,對于購房市場來說,樓盤營銷展示的核心定位決定著未來樓盤銷售的情況,所以制作沙盤模型就是對該樓盤進行定位的開端。樓盤沙盤模型展示房地產開發(fā)商品牌形象及配個營銷策略進行樓盤銷售,總之,樓盤定位展示上沙盤模型在這其中起到了至關重要的作用。
Before the sale of a real estate project, the sand table model will be made according to the information of the real estate, and the sand table model will fully display the information of the real estate. For the housing market, the core positioning of the real estate marketing display determines the future sales of the real estate, so making the sand table model is the beginning of positioning the real estate. The real estate sand table model shows the brand image of real estate developers and provides a marketing strategy for real estate sales. In short, the sand table model on the display of real estate positioning plays an important role in this.
2、市場的驅動力
2. Market drivers
沙盤模型展示樓盤項目信息,給人一個有說服力的樓盤展示工具,可讓客戶觀看到樓盤沙盤模型產生的印象,起到決定性的作用。樓盤信息的高度還原展示配合營銷策劃將事半功倍。
The sand table model shows the information of real estate projects, which gives people a convincing display tool of real estate. It can let customers see the impression of the sand table model of real estate and play a decisive role. The highly restored display of real estate information and marketing planning will achieve twice the result with half the effort.
3、給置業(yè)者的心理暗示
3. Psychological implications for home buyers
沙盤模型對與樓盤信息的展示,展示著居住生活中的種種溫馨,給購房者的印象,貫穿著房地產銷售的始終,在整個銷售過程中,都發(fā)揮這潛移默化的作用。給顧客心里暗示與鼓動。
The sand table model shows all kinds of warmth in the living life, impresses the buyers, runs through the real estate sales, and plays a subtle role in the whole sales process. To the customer's heart hint and encouragement.
4、開發(fā)商給置業(yè)者的承諾
4. Commitment of developers to home buyers
樓盤信息展示是開發(fā)商對自己樓盤向置業(yè)者的承諾。開發(fā)商既要使樓盤屬性、功能與樓盤名稱相一致,而且要保證置業(yè)者美麗的憧憬與樓盤的現實存在相一致。
Real estate information display is the developer's promise to the home buyers. Developers should not only make the property and function of the real estate consistent with the name of the real estate, but also ensure that the beautiful vision of the home buyers is consistent with the real existence of the real estate.
5、樓盤市場品牌的昭示
5. The brand of real estate market
樓盤信息展示后,當展示的信息受到購房者的喜愛與認可的同時,就是合作銷售成交的時候。項目再好,展示不出來也是空有的。產品得到大部分人的認可,那么品牌價值就得到了提升。對于大型樓盤開發(fā)與銷售起到很大的作用。
After the real estate information display, when the displayed information is loved and recognized by the buyers, it is the time for cooperative sales. No matter how good the project is, there is nothing to show. If the product is recognized by most people, the brand value will be improved. It plays an important role in the development and sales of large-scale real estate.
以上是關于沙盤模型對樓盤銷售有何意義的相關內容,感謝您的閱讀,希望對您有所幫助,想要了解更多沙盤資訊歡迎點擊濟南模型公司http://www.transnetlivery.com官網。
The above is about the significance of sand table model for real estate sales. Thank you for your reading. I hope it will help you. If you want to know more about sand table, please click Jinan model company http://www.transnetlivery.com Official website.